
Hybird
Optimizing Energy Consumption with AI and Smart Hardware
Hybird offers a one-of-kind hardware + software solution that enables business owners to take full control of their electricity data and machines. Once companies replace their current electricity panel with Hybird’s intelligent panels, they immediately get a granular and real-time picture of all electricity usage, at the source level of a building. From here, Hybrid’s software analyzes electricity data to recommend cost savings, implement rules to automatically turn power on/off remotely during specific times, days, weeks etc. and to understand the electricity pattern of every single machine, enabling them to predict malfunctions, before it happens.
The team
Hybird Energy was founded in Denmark with a vision to revolutionize energy management. Since its inception, the company has grown into a dynamic team of innovators, engineers, and industry experts committed to accelerating the green transition. By combining intelligent hardware with cutting-edge AI, Hybird has developed a groundbreaking energy cloud platform that enables businesses to take full control of their electricity consumption.
Hybird’s journey is likened by co-founder and CTO Morten Primdahl to the digital transformation seen in other industries:
"For decades, software has transformed industries by making complex systems more manageable. Yet, electrical infrastructure has largely been left behind. At Hybird, we are changing that. By surfacing actionable data and automating decision-making, we empower businesses to optimize energy usage, reduce costs, and actively contribute to a more sustainable future."
Backers’ perspective
Europe’s energy landscape is at a turning point. With rising electricity costs and growing grid instability, businesses are seeking better ways to manage their consumption. Hybird is uniquely positioned to address this need with its AI-driven energy cloud platform.
The company’s ability to provide real-time, source-level insights and automation sets it apart in a rapidly growing market. Traditional energy management systems lack the transparency and adaptability necessary for the future. Hybird offers a one-of-a-kind solution that combines hardware and software to create self-optimizing buildings, reducing energy waste and CO2 emissions while improving bottom-line efficiency.
"We have long identified energy optimization as one of the most critical macro trends today. Europe faces an energy crisis where demand is outpacing supply, and we need solutions that make an immediate difference without costly infrastructure investments. Hybird has found the recipe," says Susanne Najafi, co-founder of BackingMinds.
BackingMinds, alongside London-based Transition VC, has invested €2.4M in Hybird to accelerate its expansion and strengthen its impact on the energy sector. Hybird’s smart electrical panels are already live at 15 sites in Denmark, demonstrating significant reductions in energy waste and costs. With plans to expand into Sweden and beyond, the company is ready to scale rapidly and meet the growing demand for sustainable energy solutions.
Hybird’s technology not only helps businesses cut costs and reduce emissions but also contributes to balancing the power grid—a crucial step in securing Europe’s energy future. With a solid foundation and the support of leading investors, Hybird is building the future of smart energy management across Europe and beyond.