Our Story
We believe in the business of doing things differently. We look for potential in areas that others overlook. We find and back high-performing founders outside the networks of traditional venture capital.
For us backing is about more than money. Backing is a mindset, the desire to build bridges and roll up your sleeves. Backing is about being committed, about teaming up with founders. Backers are investors who go that extra mile, who care just that little bit more.
“I truly believe in the potential outside of traditional networks. BackingMinds has access to entrepreneurs that established investors normally miss. “
- Lena Apler, Investor in BackingMinds
We are obsessed with identifying opportunities. Tight homogeneous networks create overvalued bubbles. We look around, beyond, and outside of those bubbles, as we have solid proof that countless fantastic ideas and entrepreneurs are undervalued simply because they don’t fit traditional start-up models. By investing in overlooked trendsetters and changemakers, we access new opportunities, ideas and markets.
Having battled the business world as entrepreneurs ourselves, we understand it takes a lot to build scalable businesses. The people we back don’t lack drive or skills – they simply lack the financial chance to get off the ground. We provide them with time, effort and networks so that they can grow and glow.
Our investors in BackingMinds are smart, visionary people who want to invest in the full potential of Sweden.