Mylla

Mylla is a fast growing digital marketplace for food that brings together local producers and consumers, without unnecessary intermediaries.

Inflation, rampant energy costs and unfavourable weather conditions have made it more difficult for food producers all over Europe. Meanwhile, the grocery trade has received sharp criticism for exploiting the situation to its advantage. Mylla, wants to challenge the grocery trade with its farm-to-table platform that connects Swedish food producers directly with consumers and restaurants.

What sets Mylla apart is their commitment to supporting farmers in making fair prices and enabling businesses and consumers to buy fresh, local and healthier produce. Through their user-friendly platform, you can easily find fruits, vegetables, meat, dairy products and a lot of exciting products, all produces locally in Sweden.

The team

Mylla was founded in 2019 and is a Swedish growth startup whose business concept is to build a digital marketplace for the sale and distribution of food directly from farm to table.

The founders of Mylla, the farmer Jens Thulin, and the tech veteran, Andreas Arledal, are building a food chain with fewer links and middlemen. This enables a larger part of the share to go to the producer while keeping the price down for the end consumer.

By offering a transparent and efficient distribution solution, Mylla helps domestic producers get more customers and increased margins and make it easier for consumers to make informed food choices. I value having Backing Minds on this journey based on their competence in technology and focus on sustainable business models, says Jens Thulin, CEO and founder, Mylla.

Backers’ perspective

Food has increasingly become a political issue. Shortages and rapid price increases due to the pandemic showed how Europe urgently needs to start producing, selling, and consuming food in a different way. Therefore, local food production has become a higher priority. As more than 75% of farms in the EU are small (under 10 hectares), they are central to ensuring that Europe’s food supplies are crisis-proof.

Driven by consumers' growing interest in organically produced food, legislation promoting traceability and biodiversity, and producers seeking scalable and automated distribution, we at BackingMinds have for some time been looking for an investment in a technology platform where local producers can reach out with their fresh produce directly to the consumer, says Susanne Najafi, Founding Partner, BackingMinds